SEAD FUND
I worked as the Lead Designer on a full rebrand including a logo and brand identity package. I also created a complete redesign of the website, updating the outdated plain HTML site to a new and engaging layout with a beautiful and easy-to-navigate design.
LOGO &
BRAND IDENTITY
I experimented with a variety of ideas and developed a logo for the brand using symbolism and visuals that were evocative of the brand's mission and personality.
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WEBSITE
UXUI
I also created a fully updated web layout for the client's website, updating the site from plain HTML to a beautiful design. I created wireframes and designed the user experience before fleshing out the finished layout.
Working with SEAD Fund on a complete brand identity package and website design as the Lead Designer for the client was a hugely rewarding experience that allowed me to develop my design skills across the board and learn what it is like to work on a full brand identity project. Working as the team's sole designer allowed me to deepen my understanding of the process from start to finish and gave me loads of room for creative freedom which I really enjoyed and found incredibly rewarding.